Revolutionary AI-generated advertising campaign

Vpon Big Data Group teams up with Hong Kong brand Mezzanine Makers Vpon Big Data Group, the leading big data company in Asia, has successfully developed the AI visual generative system “InVnity”, utilizing AI and big data to generate and optimize advertising design and delivery. The system is 10 times more…

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Improvements to explore data tool

The Explore Data tool will be updated each quarter The National Disability Insurance Agency (NDIA) has improved the Explore Data tool with new features, making it easier for you to find the information you need to support NDIS participants, identify new opportunities, and understand the NDIS marketplace. The Explore Data tool provides…

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Dell Australia in court for allegedly misleading consumers

The ACCC alleges the monitors were not sold for the ‘strikethrough’ price The ACCC has instituted Federal Court proceedings against Dell Australia Pty Limited (Dell Australia) for allegedly making false or misleading representations regarding the price of monitors that consumers could add on to purchases of Dell computers. It is…

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Digital transformation in marketing

Roadmap 2022 spans 6 major marketing segments Miaozhen Academy of Marketing Science (MAMS) has recently released Digital Transformation in Marketing: A Roadmap 2022 (“Roadmap 2022”), a ground-breaking research report that is updated annually. This marks the second year that the roadmap has been released. Digital Transformation in Marketing: A Roadmap 2021, by systematically identifying paths for digital…

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Marketing analytics are only influencing 53 per cent of decisions

One-third of respondents reported that decision makers cherry-pick data  Marketing analytics are responsible for influencing just over half (53 per cent) of marketing decisions, according to a survey by Gartner, Inc. In May and June 2022, Gartner surveyed 377 users of marketing analytics to explore the role of marketing analytics…

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AXA announces the launch of a strategic program

A hub for cutting-edge protection and services AXA today announces the launch of a strategic program to build a Digital Commercial Platform. This platform will aggregate different services to transform AXA’s value proposition to better serve its commercial customers, in line with AXA’s Driving Progress 2023 strategic plan. The ambition of…

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IIT Madras launches a novel course

It is being offered in online mode, free of cost. Indian Institute of Technology Madras (IIT Madras), the Number 1 Educational Institute of India, has launched a course on ‘Out of the Box Thinking’ through Mathematics to encourage innovative thinking. This course, which is a first-of-its-kind initiative in India, is open to everyone…

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