Marketing analytics are only influencing 53 per cent of decisions

One-third of respondents reported that decision makers cherry-pick data  Marketing analytics are responsible for influencing just over half (53 per cent) of marketing decisions, according to a survey by Gartner, Inc. In May and June 2022, Gartner surveyed 377 users of marketing analytics to explore the role of marketing analytics…

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AXA announces the launch of a strategic program

A hub for cutting-edge protection and services AXA today announces the launch of a strategic program to build a Digital Commercial Platform. This platform will aggregate different services to transform AXA’s value proposition to better serve its commercial customers, in line with AXA’s Driving Progress 2023 strategic plan. The ambition of…

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IIT Madras launches a novel course

It is being offered in online mode, free of cost. Indian Institute of Technology Madras (IIT Madras), the Number 1 Educational Institute of India, has launched a course on ‘Out of the Box Thinking’ through Mathematics to encourage innovative thinking. This course, which is a first-of-its-kind initiative in India, is open to everyone…

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Worldwide spending on ESG business services

In 2022, all enterprises are being pushed to transform and fundamentally change. Organizations face mounting pressures to improve and document their environmental, social, and governance (ESG) performance. Because the initial steps to a sustainable transformation can be daunting to firms that have not attempted anything similar in the past, sustainability-linked…

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MAS strengthens financial institutions business continuity

The revisions consider learnings from the handling of the COVID-19 pandemic. The Monetary Authority of Singapore (MAS) today issued revised guidelines on Business Continuity Management (BCM) for financial institutions (FIs), to help FIs strengthen their resilience against service disruptions arising from IT outages, pandemic outbreaks, cyber-attacks, and physical threats. The revisions…

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Certis launches digital campaign

Firm’s ongoing transformation includes digital upskilling for employees. Certis will boost its technology (tech) workforce hiring to develop more innovative, smart security solutions incorporating internet of things, robotics, and artificial intelligence to support the increased digitalisation amongst existing and potential customers following the pandemic. Asia’s leading smart security and integrated services…

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Buy Now, Pay Later solutions to unlock growth potential

Market to reach a five-fold growth of $US656.34 billion by 2026. Zero-interest fees and flexible repayment plans are vital in boosting the global buy now, pay later (BNPL) market, according to Frost & Sullivan’s latest report. Emerging as an alternative credit payment approach, BNPL aims to meet the need of…

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Rebel foods deploying real-time cold chain monitoring system

Any quality-driven organization should be aiming to get automated. TagBox has announced that it is providing its AssetLens solution to Rebel Foods, the world’s largest internet restaurant company, for real-time temperature, door-open and power consumption monitoring. Uday Mahajan, SVP Engineering at Rebel Foods said, “At Rebel Foods we are committed…

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