Vpon Big Data Group teams up with Hong Kong brand Mezzanine Makers Vpon Big Data Group, the leading big data company in Asia, has successfully developed the AI visual generative system “InVnity”, utilizing AI and big data to generate and optimize advertising design and delivery. The system is 10 times more…
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Transforming ecommerce with PowerBoard
PowerBoard is a significant step for CBA as they look beyond traditional banking The role of a bank in ecommerce in Australia is changing, with the launch of CBA’s new platform PowerBoard. With this solution, selected merchants will be able to “plug in” to the platform once and deploy their…
Read MoreImprovements to explore data tool
The Explore Data tool will be updated each quarter The National Disability Insurance Agency (NDIA) has improved the Explore Data tool with new features, making it easier for you to find the information you need to support NDIS participants, identify new opportunities, and understand the NDIS marketplace. The Explore Data tool provides…
Read MoreDell Australia in court for allegedly misleading consumers
The ACCC alleges the monitors were not sold for the ‘strikethrough’ price The ACCC has instituted Federal Court proceedings against Dell Australia Pty Limited (Dell Australia) for allegedly making false or misleading representations regarding the price of monitors that consumers could add on to purchases of Dell computers. It is…
Read MoreDigital transformation in marketing
Roadmap 2022 spans 6 major marketing segments Miaozhen Academy of Marketing Science (MAMS) has recently released Digital Transformation in Marketing: A Roadmap 2022 (“Roadmap 2022”), a ground-breaking research report that is updated annually. This marks the second year that the roadmap has been released. Digital Transformation in Marketing: A Roadmap 2021, by systematically identifying paths for digital…
Read MoreIndonesia’s smartphone market declined 10 per cent
The market is expected to stay subdued in 2H22, as macroeconomic factors continue to erode Indonesia’s smartphone market had an underwhelming quarter in 2Q22 as it declined by 10 per cent Year on Year (YoY) despite a Quarter on Quarter (QoQ) growth of 6.9 per cent, amounting to 9.5 million…
Read MoreMarketing analytics are only influencing 53 per cent of decisions
One-third of respondents reported that decision makers cherry-pick data Marketing analytics are responsible for influencing just over half (53 per cent) of marketing decisions, according to a survey by Gartner, Inc. In May and June 2022, Gartner surveyed 377 users of marketing analytics to explore the role of marketing analytics…
Read MoreAXA announces the launch of a strategic program
A hub for cutting-edge protection and services AXA today announces the launch of a strategic program to build a Digital Commercial Platform. This platform will aggregate different services to transform AXA’s value proposition to better serve its commercial customers, in line with AXA’s Driving Progress 2023 strategic plan. The ambition of…
Read MoreReconceive the digital experience
72 per cent of B2B buyers have completed a significant transaction. Nearly three out of four B2B buyers (72 per cent) reported completing a recent significant purchase by ordering and paying online, according to Gartner, Inc. A Gartner survey of 725 B2B buyers from November through December 2021 found that…
Read MoreIIT Madras launches a novel course
It is being offered in online mode, free of cost. Indian Institute of Technology Madras (IIT Madras), the Number 1 Educational Institute of India, has launched a course on ‘Out of the Box Thinking’ through Mathematics to encourage innovative thinking. This course, which is a first-of-its-kind initiative in India, is open to everyone…
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