One-third of respondents reported that decision makers cherry-pick data Marketing analytics are responsible for influencing just over half (53 per cent) of marketing decisions, according to a survey by Gartner, Inc. In May and June 2022, Gartner surveyed 377 users of marketing analytics to explore the role of marketing analytics…
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The future of tech buying growth and retention As technology continues to become more critical to the business, technology customers have access to more options and information than ever before leading to more instances of buyer remorse. 56 per cent of organizations said they had a high degree of purchase…
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14.8 per cent YoY growth. India’s external storage market witnessed a growth of 14.8 per cent year-over-year (YoY) by vendor revenue and stood at USD 73.7 million in Q2 2021 (April – June), according to IDC’s latest Worldwide Quarterly Enterprise Storage Systems Tracker Q2 2021 release. The quarter witnessed YoY…
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Responsible AI, small and wide data, operationalisation and efficient resource use will be key to scaling AI initiatives. The AI market remains in an evolutionary state, with a high percentage of AI innovations appearing on the upward-sloping Innovation Trigger (see Figure 1). This indicates a market trend of end users…
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Responsible AI, small and wide data, operationalisation and efficient resource use will be key to scaling AI initiatives. Four trends on the Gartner, Inc. Hype Cycle for Artificial Intelligence, 2021 are driving near-term artificial intelligence (AI) innovation. These trends include responsible AI; small and wide data approaches; operationalization of AI…
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New data and analytics techniques. By 2025, 70 per cent of organisations will shift their focus from big to small and wide data, providing more context for analytics and making artificial intelligence (AI) less data hungry. Disruptions such as the COVID-19 pandemic is causing historical data that reflects past conditions to…
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Achieving levels of efficiency and insight from more sophisticated software Real estate companies have ramped up their investment in technology in response to the COVID-19 pandemic, finds a survey of some of the biggest property players in Asia. The survey by research company Mingtiandi, in collaboration with technology company Yardi Systems,…
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Technology will generate a complete virtual twin of the physical elements on the oil and petrochemical manufacturing site. The Singapore Economic Development Board (EDB) has announced that energy giant Royal Dutch Shell will start a four-year pilot project to digitalise its Pulau Bukom refining complex. The complex is an integrated…
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Regional food chains can benefit from technology. Big data, digital economy and mobile technology will help producers achieve such transformations, said the leader of the UN Food and Agriculture Organisation’s (FAO), at the virtual gathering of the thirty-fifth Regional Conference for Asia and the Pacific. Governments, civil society organisations and the…
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