LVMH turns to Google for AI and Cloud innovation

AI will increasingly touch every part of the value chain at LVMH.

French multinational corporation LVMH – the conglomerate behind brand names Lousi Vuitton, Moet and Hennessey, has looked to Cloud technology to help personalised their customers’ experience. LVMH turned to Google Cloud to accelerate innovation and develop new cloud-based artificial intelligence (AI) solutions.

Both companies will turn toLVMH’s Maisons—the company’s individual luxury brands—to create new, personalised customer experiences that foster long-term growth. The partnership combines both companies’ creativity, assets, technological capabilities, thirst for innovation and recognized positions in their respective markets.

The collaboration between LVMH and Google Cloud will assist Maisons’ human talent by providing new AI and machine learning (ML) technologies that not only will improve business operations by demand forecasting and inventory optimisation, but also will elevate customer experiences through personalization—while meeting LVMH’s strictest privacy and security requirements.

As AI will increasingly touch every part of the value chain at LVMH, from product development to supply chain, to the interfaces with employees, partners, and customers, LVMH will leverage Google Cloud’s cutting-edge cloud technology and world-class AI/ML tools to enable the development of new business use cases at scale, addressing the highest standards of Maisons’ customers.

LVMH will also get Google Cloud’s support in enhancing its culture of innovation, including the creation of dedicated, inclusive upskilling and certification programs for Maisons’ teams. In addition, both companies will explore co-innovation opportunities and launch a Data and AI Academy in Paris to accelerate their expertise and innovation in these fields.

As part of the partnership, LVMH will also use Google Cloud to modernize components of its IT infrastructure, fostering the agility, security, cost efficiency and performance at scale required to support its business ambitions, said Toni Belloni group MD at LVMH.

“This new, unprecedented and significant partnership with Google Cloud is the reflection of our high ambitions in this area,” he said. “By combining our best-in-class approaches in our respective industries, it will take us a step forward in the use of data and AI. For us, privacy, personalization, and luxury are synonymous, and that will always remain true.”




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