Balancing privacy and customer value will be more challenging

Third-party cookie depreciation is causing sources of data to disappear Sixty-per cent of marketing leaders believe collecting first-party customer data with an appropriate balance of customer value exchange and privacy will become more challenging in 2023, according to a survey by Gartner, Inc. A Gartner survey of nearly 400 marketing…

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Australian Govt. agencies not adequately storing telcommunications data

Government agencies investigated by Commonwealth Ombudsman. Australia’s Commonwealth Ombudsman has found that Government agencies have not adequately kept the records relating to agencies’ use of stored communications and telecommunications data, as needed under the Telecommunications (Interception and Access) Act 1979 (the Act). The Ombudsman can investigate complaints about actions and…

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