MDEC launches digital content creator’s challenge

Up to RM100,000 worth of prize money available.

Malaysia Digital Economy Corporation (MDEC), Malaysia’s lead digital economy agency, has launched the Digital Content Creators Challenge (DC3) for 2022.

Started in 2006, DC3 is one of the platforms that provides seed funding for creative content developers to create portfolio or intellectual properties (IP) that can be used to pitch to investors, broadcasters, and publishers to get further funding.

Throughout the years of the competition, MDEC have funded 360 projects and have disbursed RM15.3 million prize money to the winners.

DC3 is a competition-based programme designed to assist content creators to develop and produce high quality digital content as well as increasing the creation of Intellectual Property (IP), in line with the Malaysia Digital Economy Blueprint (MyDIGITAL) which sets out to produce 200 IPs by 2025.

The winners of DC3 2022 will receive a prize money to develop their proposed digital creative content with the support of industry experts through a mentorship programme. This would provide the necessary catalysts for local talents to penetrate local and global market.

“Past winners have gone on to win awards on the global stage and we at MDEC cannot be more than honoured to provide the necessary platform to content developers to develop, showcase, and market their digital content regionally and globally.

“MDEC is optimistic that this year’s participants to bring fresh ideas and develop great stories that will place Malaysia on the global map of creative contents,” said Mahadhir Aziz, CEO of MDEC.

The programme is open to digital content creation companies and is divided into three project scopes, namely, digital comic, animation, and digital games.

Under the digital comic category, winners will receive a prize money of up to RM25,000 and six months to complete their project.

Meanwhile, winners from the animation category will receive a prize money of up to RM100,000 and eight months to complete their project. Digital games producers will receive up to RM100,000 and ten months to complete their project.

Among the notable past DC3 projects include Batik Girl by the R&D Studio that went on to win international accolades such as being the winner for the Animated Short Film category at the 5th Festival de Largos y Cortos de Santiago, Chile and Best Animated Short Film 27th South Cinematographic Academy Film & Arts, Chile in 2019.

The Pillar of Strength by Creatvtoon Studio was recently an award winner for Best Animation, Couch Film Festival, Toronto, Ontario, Canada and Best Animation, Cinematic European Film Festival, Romania in 2022.

Rhythm Doctor by 7th Beat Games won the Best Sound at Brazil’s Independent Games festival and Audio Winner at Big Festival in 2018.



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