WeMart supermarket chain to use Alibaba Cloud for online strategy

Supermarket giant goes online due to COVID-19.

Asian supermarket giant, WeMart will use Alibaba Cloud’s cloud and AI technology for everything from e-commerce, payment and logistics support to enabling integration of online and offline business to enhance the supermarket’s competitive advantages.

Established in 2006, WeMart is one of the largest Asian supermarket chains in the Middle East. Due to the COVID-19 pandemic, the business of bricks and mortar shops has been affected seriously while online business volume increased sharply.

The existing IT system of the company couldn’t meet the requirement of surging business demand, let alone the improvement of other aspects. To power its next phase of growth, WeMart chose to use Alibaba Cloud.

The retail solution provided by Alibaba Cloud including Online-to-Offline (O2O) shopping solution, which combines the strengths of online and offline shopping, payment management that integrates different payment gateways, transaction management, membership management, etc.

Alibaba Cloud will also provide AliMe chatbot, an AI-powered online customer service to handle 60-70 per cent of consumer queries and after sale service 24/7. Workforce efficiency and consumer responsiveness has been greatly improved.

“Following the outbreak of the global pandemic, it was apparent that we need to find new growth points and upgrade our existing IT infrastructure to operate efficiently and distinguish ourselves from our competitors,” said Sun Jiansheng chairman of Wenchao Group. “Alibaba Cloud also gives insights for business-critical decisions and enables us to scale up to address the increasing business demand, both online and in-store.”

New cloud technology offerings, with their cost-efficient processing capabilities, scalability, and always-on availability, are driving the adoption of cloud services across multiple industries. The retail industry in particular, stands to benefit from cloud-based solutions, given their flexibility and convenience with regard to planning, strategising, and executing future business goals.





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