Organisations are investing heavily in technology to address immediate concerns. Pre-COVID-19, private and public organisations were on a journey towards a digital business model, travelling at varying speeds. But the scale of the pandemic has forced a dramatic acceleration, both in the speed of change and the required investment in…
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Technology key to customer experience
China and India invest heavily in AI and ML Technology and data are empowering brands to build direct, emotional relationships with consumers that are changing the way businesses operate. Adobe’s 2020 Digital Trends report shows value of customer experience is unquestionable, with brands leading the way in customer experience are…
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