P&G to accelerate Singapore’s digital transformation

Digital focus to help drive Singapore economy.

Procter & Gamble has announced the iFuture digital capability program to further accelerate digital innovation in Singapore, supported by the Economic Digital Board.

Through iFuture, P&G will work to advance smart capabilities and tools to position Singapore and P&G for resilience and future success.

Over the next three years, P&G plans to invest up to SG$50 million in total business expenditure linked to new digital capabilities, training over 50 employees to take on new digital roles. iFUTURE comes as part of P&G’s E-Center digital innovation program with EDB and builds on P&G’s earlier investments of over SG$150 million announced in the last 3 years. P&G also operates Singapore’s largest private research & development facility, the state-of-the-art Singapore Innovation Center, with cumulative investments in excess of SGD $400 million.

The iFUTURE program will accelerate P&G’s digital focus areas of:

  • Marketing of the Future including data-driven performance marketing
  • Sales of the Future through a Smart Selling program and e-commerce innovation
  • Digital of the Future, a backbone of technical resources to support P&G’s ongoing digital transformation across all areas of the organization.

The iFUTURE partnership reaffirms P&G’s commitment to strengthen Singapore’s position as a leading digital hub for the region. It also draws on P&G’s culture of innovation and experimentation, as the company accelerates its digital fluency and capabilities.

Cindy Koh, senior vice president and head, Singapore Economic Development Board said, the launch of the iFuture program is testament to P&G’s confidence in Singapore as a digital innovation hub for the region, even amidst the uncertain environment.

“P&G’s continued investment in digital capabilities will create good job opportunities for Singaporeans and equip them with desirable digital skills needed in today’s environment,” she said.

The announcement was made in line with the opening of P&G’s flagship digital technology and innovation event “Ignite.

The initiative aims to enhance digital fluency among P&G employees in the Asia Pacific, Middle East and Africa (AMA) region and foster collaboration with industry partners including local start-ups and SMEs, education and research institutions including universities.



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