Ep 4 – Living The Life In Tech – Fredric Ducros, Former head of digital transformation, Air Asia

In this episode we are joined by Frederic Ducros , Former head of Digital Transformation, Air Asia in Malaysia

Frederic provides us with some amazing insights on how to execute and better adapt your team through a digital transformation. He shares his views around the questions that need to be asked before making a major transformation to your business.

Frederic also talks about the importance of re invention and what that means from both an employee and corporate level but more importantly the steps that need to be put in place before laying out your strategy and delivery your end goal.


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