Ascenda transforms customer engagement

CTBC Bank is expanding its rewards program

Ascenda, the technology company that makes banking rewarding, announced a strategic partnership with CTBC Bank, one of the largest private sector banks in Taiwan, to transform their market-leading rewards program. The cloud-native solution powered by Ascenda will unlock differentiation, increase credit card spend, and greater stickiness across CTBC Bank’s significant affluent customer portfolio. The partnership launches off the back of accelerated appetite for aspirational rewards as international travel returns to pre-pandemic levels. To build deeper customer connections, CTBC Bank is expanding its rewards program by tapping into Ascenda’s global content marketplace, including the world’s largest points exchange network, TransferConnect, that makes real-time rewards currency conversion accessible to 1.2 billion financial services customers worldwide.

Ascenda’s solution has been embedded seamlessly within CTBC Bank’s digital banking experiences, allowing customers to make the best of their rewards points, save money and access aspirational redemption opportunities. The CTBC Bank’s “Home Bank App” will serve as a digital hub and allow instant access to a broad range of favourite merchant partners powered by Ascenda, offering unparalleled ease for customers to unlock value from their everyday banking activities.

Sebastian Grobys, co-founder and CSO of Ascenda said: “We’re delighted to welcome CTBC Bank to the network of banks and fintechs connected to our global rewards marketplace. There’s a great deal of excitement and anticipation in the Taiwanese market as travel finally opens again, so the timing of this partnership couldn’t be better”.

“Delivering exceptional value to our customers to reward them for their engagement has always been a priority at CTBC Bank. This innovative new program expansion, powered by Ascenda, is an exciting step to continue delivering on that mission.” said CTBC Bank.



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