Asian luxury retail specialist scales multichannel efforts.
Luxury goods and retail specialist, Valiram, has tapped Anchanto for its software-as-a-service (SaaS) platform, to transform and solidify its backend e-commerce and logistics operations across the Southeast Asia region.
This collaboration will enable Valiram to scale its multichannel efforts for its vast portfolio of more than 200 international brands.
Through the partnership, Valiram will leverage Anchanto’s e-commerce management solutions, Wareo (Warehouse Management System) and SelluSeller (Order and Channel Management System) –and have a comprehensive and robust solution to scale their multichannel e-commerce backend operations across countries, warehouses, and ecosystem of e-commerce partners and technology.
Valiram has built its reputation on the excellence of its end-to end service, expertise of the local markets, ability to upscale brand management and store roll-out, and innovative approach to offer compelling and luxurious omnichannel shopping experiences – especially post-purchase, said Sujjath Ahmed, CIO of Valiram.
The 85-year old company had taken its first step in online selling with the launch of Valiram247.com, its very own flagship e-commerce webstore. After the riveting success of the initiative, which also became the foundation of the company’s COVID-19 response strategy, and its renowned expertise in online brand building,the group is now poised to change the face of its e-commerce vertical.
He said Valiram needed a technology partner to consolidate and standardise their digital processes while working for global brands such as Michael Kors, Tumi, Tory Burch, Victoria’s Secret, Bath & Body Works, Giuseppe Zanotti, to name a few. Anchanto’s robust and agile technology, strong expertise in the region, and rich ecosystem of integrated partners such as marketplaces, webstores, service providers, or last-mile carriers, will help Valiram to reach their goals of building lasting relationships with brands and investing in sustainable and long-term strategies.
“We have been following Anchanto’s technology for a long time, gathering feedback and insights from their users and studying it in depth,” said Ahmed. “The testimonies of the stability & scalability of their platforms coupled with the proven excellence and reactivity of their support were crucial in our decision-making process,”.
Ahmed said Anchanto’s technology will enable Valiram to significantly increase the efficiency & quality of our operations while growing the business across channels.
