Domino’s utilises Azure to cook up innovation boost

Streamlined process promises better customer experiences.

Domino’s Pizza Enterprises has signed a three-year strategic technology and services agreement to use Azure to help accelerate the company’s modernisation and expansion plans.

Despite the constraints of the global pandemic Domino’s continues to grow rapidly; in the last financial year it served 281 million pizzas, opened 285 new stores around the world, and recorded $US3.7 billion worth of network sales. This financial year it expects to open a further 500 stores.

Its latest wave of digital modernisation sees Domino’s transitioning workloads and data collections from on-premises servers and optimising its ordering and fulfilment systems – which will in turn enhance the customer experience and build loyalty.

Michael Gillespie, CDXO, Domino’s said; “Innovation is baked into the very DNA of Domino’s and by utilising Azure there is an opportunity to accelerate the pace at which we can deliver new services and products, and streamline operations for our business and for our franchisees

Recently appointed CTO, Matthias Hansen, said; “It’s great to walk into an established relationship with a technology partner where we are both challenging each other to be our best. I look forward to continuing our partnership and using Microsoft’s services as our global business continues to grow.”

During its most recent investor presentation Domino’s outlined plans to:

  • Use data driven analysis to prioritise new store development.
  • Invest in customers’ digital ordering experience (a new web and mobile platform will be rolled out this financial year); and
  • Analyse store metrics to improve unit economics.

Domino’s international growth plans, particularly in Japan and Europe, are also supported by Azure which promises unparalleled scalability and geographic reach.

Steven Worrall, Managing Director, Microsoft Australia said; “I’m absolutely delighted that Domino’s, which is a leading Australian retail company and innovator, has embraced the power and potential of Microsoft Azure as the digital platform for the future.

Microsoft is currently working with Domino’s on the design of a new store, using technology and data-driven insights to optimise layout and processes. Leveraging Microsoft’s extensive partner ecosystem, the idea is to optimise the physical store layout for the pizza making and delivery process using digital twin technology and testing the results virtually before commencing the fit-out.


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