Australian healthcare company sees healthy growth in ecommerce business.
Australian health supplements company Blackmores has chosen a progressive delivery and experimentation software, to apply customer relationship principles to its growing eCommerce division.
Working with Episerver company, Optimizely, will help Blackmores plan to run tests across its eCommerce journeys and checkout processes, rich content assets and memberships, as well as the subscription products that play a key role in delivering strategic growth to the business.
According to Blackmores, the healthcare company has seen an uptake from our eCommerce store and wanted to push this to the next level.
“The ability to experiment freely across our website using Optimizely is game-changing,” said Matt Riley, eCommerce Manager at Blackmores. “We’ve found a quick and easy way to hypothesise, make the changes, run the experiments, and get some tangible results to take back to the business.”
Blackmores has been key in onboarding Optimizely, said Kate Ferguson, its senior digital and content manager.
“[After] [seeing] how easy it is to test content including creative, messaging, format, and layout which will allow us to ensure we are creating engaging and helpful content to support our consumers,” she said.
Blackmores’ eCommerce division is a focus area for the business moving forward and Optimizely, the world’s leader in digital experience optimisation.
It will enable the companhy to work quickly and collaboratively, running experiments to uncover customer insights and create high-performing experiences.
In Australia, Optimizely supports rands including Chemist Warehouse, The Iconic and Kmart.
