Roadmap 2022

Roadmap 2022 spans 6 major marketing segments Miaozhen Academy of Marketing Science (MAMS) has recently released Digital Transformation in Marketing: A Roadmap 2022 (“Roadmap 2022”), a ground-breaking research report that is updated annually. This marks the second year that the roadmap has been released. Digital Transformation in Marketing: A Roadmap 2021, by systematically identifying paths for digital…

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