April 16 @ 12:00 pm - 2:30 pm
Why ‘Voice of Customer’ delivers ROI but only when you understand your customers
Just like all marketing professionals were impacted by COVID 19 with in-person events scrapped off the calendars, so was Tania Mushtaq and her team. With aggressive expansion goals across Asia and Japan, Tania was tasked to deliver 40% revenue from marketing across APJ with increased YoY business revenue targets. Since regional marketing heavily relied on in-person events especially in Asia and Japan, it was time to become creative and deliver a full digital strategy that would deliver the ROI Boomi’s marketing team needed. This required creative thinking and deep analysis of what the target audience needed to hear, their changing content consumption patterns, challenges and influencers to deliver targeted messages for higher engagement.
Tania collaborated with Janine Pares from Think Smart Marketing to deliver several customer focused messages that resulted in over 400% attainment to pipeline and they will share the secrets to achieving this success.
Focus Network, in partnership with Boomi, will bring together 20 marketing leaders from within the technology space to network, share ideas and openly discuss different approaches to ways of delivering a strong ROI by understanding the voice of the customer.