Real-time analysis enables businesses to optimize customer relationships
ThroughPut Inc., the Industrial AI Supply Chain pioneer, has announced the integration of advanced customer segmentation capabilities into its platform, aimed at empowering businesses to plan, manage, and fulfill demand more effectively. By leveraging artificial intelligence (AI) technology, ThroughPut enables companies to gain a deeper understanding of their customers and make data-driven decisions to optimize sales opportunities and market share.
Traditionally, businesses have segmented customers based on single variables, such as volume or sales, on an annual basis. This approach often lacks a comprehensive understanding of customers’ current dynamics, leading to missed sales opportunities. ThroughPut’s Customer Segmentation capabilities employ AI-powered analysis of multiple factors defined by the business to create a multidimensional segmentation of customers, providing real-time insights into their contributions to overall revenue.
ThroughPut’s platform enables businesses to adopt a holistic and relevant strategy for analyzing customer data, combining current and historical information to accurately predict buyer behavior and assess relationship health. By allocating resources more effectively, companies can drive incremental business growth and establish a sustainable competitive advantage in a dynamic market environment.
“Existing solutions in the market focus on customer segmentation for marketing efforts, but there is a lack of solutions that dynamically analyse customers based on supply chain complexity and operational constraints,” explained Genevieve Shattow, Head of Analytics at ThroughPut Inc. “ThroughPut’s AI-powered customer segmentation capabilities allow businesses to identify unprofitable and profitable customers, as well as potential revenue drivers when effectively prioritized and managed. This fosters meaningful relationships and fuels business growth,” she added.
A key feature of ThroughPut’s customer segmentation capabilities is its dynamic nature, providing insights into segment shifts over time. By visualizing the growth or decline of customer relationships, businesses can identify new growth opportunities and prioritize orders accordingly. The centralized platform allows businesses to rank and segment customers based on various key performance indicators (KPIs), facilitating tailored promotions, and maximizing customer lifetime value.
Bhaskar Ballapragda, CTO of ThroughPut Inc., highlighted the platform’s ability to track segment shifts over time, stating, “This feature enables businesses to visualize the growth trajectory of their customer relationships and offers valuable insights during periodic evaluations.”
ThroughPut’s platform offers a comprehensive set of tools for businesses to optimize their demand management. By utilizing multi-dimensional customer segmentation and prioritization, demand-driven capacity management, bottleneck management, and intelligent pricing, leading global companies can effectively stabilize their supply chains, meet customer expectations, optimize operational capacity, and enhance customer experience.
As ThroughPut continues to support businesses worldwide in achieving operational excellence, its AI-driven solutions set a solid foundation for sustained growth by aligning demand with supply chain capabilities, managing working capital efficiently, and exceeding customer expectations.
