Merkle

Succeeding in a competitive and dynamic B2B marketplace

CIO Tech Team

Safety, trust, and customer experience are crucial for success Merkle, dentsu’s leading technology-enabled, data-driven customer experience management (CXM) company, launched its global B2B Superpowers Index; the guide for brands endeavouring to deliver exceptional B2B experiences and increase their customer base. The report was developed by Merkle B2B, which provides an integrated…

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How customer data strategies play a crucial role

CIO Tech Team

Brands put customer relationships at risk Merkle, dentsu’s leading technology-enabled, data-driven customer experience management (CXM) company, released its Q3 2022 Customer Engagement Report (CER) highlighting priority areas for CX, data, and technology leaders. The report explores what’s behind the ongoing disconnect between the high mark’s brands give to the quality of the…

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