A modern approach to attract new visitors.
The Southwest Chinese province of Yunnan is using a modern approach to attract new visitors and create better experience for travellers.
The province’s Department of Culture and Tourism has turned to Tencent to help it leverage the internet, big data, cloud computing, and even artificial intelligence to digitally transform the local tourism industry. Yunnan province, located southwest China is known for its spectacular beauty. Its snow-capped mountains, serene lakes, renowned historical sites, and famous hand-picked tea bring millions of people to Yunnan each year, making it a major pillar of the province’s economy.
Tencent will look to create a new, more personal way for visitors to explore Yunnan. We applied advanced technologies to create a trusted, comprehensive, and convenient tourism platform that connects online and offline public services as well as merchants.
The platform connects these systems with video information, precise locations, sensors, and other resources; Tencent’s artificial intelligence technology would then analyse and make real-time recommendations to enable intelligent travel services. The app provides visitors with a wide range of travel services. Tourists can check in at a hotel, rent a car, access route maps and GPS, shop online, buy tickets, and do many other things. The app can provide personal, customized tour products and services to travellers while enabling tourism officials to identify the pain points and resolve them.
The travel services start well before visitors set foot in the province and accompanies them throughout their stay. Using the app, they can get a sneak peek of the scenic spots in Yunnan through live streams on their smartphones. They can also buy tickets online, scan a QR-code on arrival, and skip the queue to enter the venue. Artificial intelligence applications can answer questions and provide customized information to make the visit more meaningful throughout the visitors’ entire stay.
The GO-Yunnan app can also help tourists plan their itineraries, book tickets, find the nearest available restrooms and parking spots. If travellers are not satisfied or have a problem with a merchant, they can provide feedback through the app or ask for help with just a single tap, summoning a customer service representative for assistance.
The app has been downloaded over 12 million times by nearly seven million users so far. Its Mini Program, embedded in Weixin (the Chinese mainland version of WeChat), has been visited 30 million times by its more than five million registered users. Combined, the app and its Mini Program have served 150 million people as of July 2020.
This has powered a dramatic improvement in the tourism industry in Yunnan through increased tourism-related revenue and enhanced customer service standards. Among the highlights:
In the first half of 2019, the total number of tourists to Yunnan Province hit 399 million, an increase of 18 per cent year-on-year. Total tourism revenue increased by 19 per cent.
As of November 2019, the number of tourist complaints had dropped by 62 per cebnt year-on-year, and Yunnan’s complaint ranking fell from fifth in China to 27th.
The average processing time for complaints was reduced from 12 days to less than five hours.
The rollout of the GO-Yunnan app also helped to accelerate the adoption of digital consumption and payment systems, providing merchants with better insights to respond to consumer demands.
Tencent’s technologies – Mini Programs, Weixin, Tencent Cloud, and the Tencent AI Lab – work together seamlessly to provide end-to-end digital upgrade for the tourism industry in Yunnan Province that benefits both local merchants and the hundreds of millions of people visiting Yunnan every year.
Tencent will also be supporting Jiuzhaigou, a famous nature reserve and national park, to cultivate a new model of sustainable development and cloud-based management. We are also collecting and digitising high-definition photos of the Forbidden City with the support of cloud and AI technology, while also helping the historic Beijing landmark to operate and upgrade its cloud-based database. At the same time, we also teamed up with international metropolises Singapore and Helsinki, Finland, to boost tourism through the smart use of technology.
