Hardest-hit sectors turning to gamers to help with online sales

Hyper-personalised experience online between the business and their potential customers.

Aussie tech start-up Convincely has enabled businesses in some of the hardest-hit sectors, to convert browsing to sales using a software platform, created with the help of gamers, to optimise business websites and increase sales growth.

Convincely CEO Pratik Doshi said the start-up’s designers come from a gaming background.

“We encourage them to utilise those same engaging elements – provide positive reinforcement, feedback, hints and tips, rewards, and a sense of achievement,” he said.

“The end result is a hyper-personalised experience online between the business and their potential customers without companies having to spend hundreds of thousands of dollars over many months to deliver such initiatives.”

Doshi notes there’s also demand from within the insurance and education sectors, who need to engage their target market more than ever before in a digital environment.

“It’s not just about providing great technology behind the scenes, it’s about delivering customers with an experience that enables them to continue their lives in a digital environment and stand out from other brands in the market,” he adds.

“Box Hill TAFE in downtown Melbourne just launched its new gamified website experience – under stage 4 restrictions – and saw an immediate 110 per cent spike in conversions within the first weeks.”

One such industry that has had to adapt and change during the worldwide pandemic is health insurance, with RT Health, which provides insurance to the transport and energy industry recently re-designing their web interface and seeing over a 100 per cent increase in quotes.

In an interview with CIO Tech Asia, chief medical officer at RT Health, Adam Lee said the industry has responded incredibly well to the challenges private health insurance and the wider economy now faces.

“However, it’s critical at this time to improve customer engagement to remain competitive,” he said.

According to Lee although RT were consistently attracting reasonable traffic to its website, RT found it wasn’t translating into a consistent pipeline of viable sales leads.

“We realised we were losing potential members by not capturing them in our online process and made the decision to take greater control of our growth pipeline through more focused digital lead generation,” he said. “With over 35 health funds and a number of very active comparison sites fighting for a share of voice, any chance we get to engage with a potential member can’t be neglected.”

According to Lee since RT partnered with Convincely, it has developed its lead generation and has “improved the user experience” and “engagement touchpoints”.

“In such uncertain times, we feel comfortable that we have optimised our sales pipeline,” he said.




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