Glocalism has evolved for enterprise ICT

Politicians, manufacturers, and service providers alike are reacting.

The ‘glocal’ approach, which involves leveraging global reach and local presence, has been a long-aspired goal of ICT service providers. Glocalism enables providers to deliver the benefits of economies of scale with the intimacy of on-the-ground delivery and support, says GlobalData, a leading data and analytics company.

Robert Pritchard, Senior Analyst for Enterprise Technology and Services at GlobalData, comments: “Before the recent trend towards deglobalization, going global was a key element in many enterprises’ strategies, but things have been changing because of events such as the COVID-19 pandemic and the war in Ukraine. Previous trends towards geopolitical, social, and economic introspection and protection have now been accelerated.”

Politicians, manufacturers, and service providers alike are reacting. For instance, Intel recently announced plans for a €30 billion investment in chip manufacturing in Europe (in Germany and Ireland) as a way of spreading geopolitical and commercial risk, delivering closer to their customers, and securing future supply chains.

Pritchard continues: “ICT service providers are also adopting the global/local approach, with hyperscale cloud services offering a common global suite of products delivered in local zones and using local/regional infrastructure.”

Equally, whereas historically international communications services providers pursued global domination through physical reach, this has now become more virtual through software-defined platforms and using local third-party infrastructure.

Pritchard concludes: “Glocalism still exists but it is no longer about global domination. It has evolved to balance global platforms with local delivery.”



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