The surge can be attributed to their suitability for the local market
Thailand’s Industrial Printer Market has witnessed a significant transformation as Direct-to-Substrate (DTS) UV printers make a remarkable breakthrough. According to recent market data, DTS printers, which accounted for a mere 4 per cent of the market value in 2022, have experienced a staggering 140 per cent quarter-on-quarter (QoQ) growth in Q1 2023, expanding their share to 7 per cent. The driving force behind this surge has been the popularity of 18-inch models, which now hold a commanding 54 per cent value share.
Throughout 2022, the Thai DTS market was dominated by three key players, with Mimaki and Roland jointly accounting for over 78 per cent of the market value from 55 per cent of the shipments. In contrast, Nocai emerged as a frontrunner in the price-sensitive segment, capturing almost 19 per cent of the market value from over 40 per cent of the shipments.
The surge in demand for DTS UV printers in Thailand can be attributed to their suitability for the local market. Industries such as tourism, retail, and manufacturing are increasingly seeking unique and personalized products, fueling the need for DTS UV printers. These cutting-edge devices offer numerous advantages to printer businesses, including enhanced flexibility, speed, quality, and durability. Moreover, their cost-effective personalization capabilities are poised to revolutionize Thai businesses by adding significant value to their products.
Natcha Panidchinoros, a Market Analyst at IDC Asia/Pacific, expressed excitement about the rapid growth of DTS UV printers in the Thai market. Panidchinoros highlighted the profound impact these printers can have on local businesses, stating, “We are excited about the growth of DTS UV printers in the Thai market. DTS UV printers offer many benefits for printer businesses, including increased flexibility, speed, quality, and durability. Their cost-effective personalization capabilities are set to persistently revolutionize Thai businesses by adding significant value to their products.”
As the Industrial Printer Market in Thailand continues to evolve, all eyes are on the burgeoning success of DTS UV printers, which have swiftly become a game-changer for businesses seeking to elevate their offerings and meet the rising demand for unique and customized products. With their remarkable growth trajectory, these printers are poised to shape the future of the industry, redefining the possibilities of printing technology in Thailand and beyond.
