67 per cent prefer to resolve issues in app The pandemic both reshaped the ways brands interacted with their consumers and catalysed an evolution of consumer demands. Having shifted communications online during the pandemic, brands are now facing challenges with consumer interaction and retention as life in Singapore returns to…
Read MoreDay: September 23, 2022
Marley Spoon implements mParticle to build a single customer view
Marley Spoon will be better equipped to understand which offers are best for each customer’s needs mParticle, a leader in customer data infrastructure, today announced that Marley Spoon, the multi-national meal delivery company, has selected to implement mParticle as their Customer Data Platform (CDP). By adopting mParticle, Marley Spoon will…
Read MoreGrowing impact of the digital front door on healthcare
Digital front door creates a new, consumer-centric paradigm in healthcare In just a few short years, the digital front door has shifted from being a nice-to-have online presence to being a critical part of every healthcare organization’s overarching digital health strategy. Extending well beyond a website, the digital front door…
Read MoreImpact of Optus breach puts everyone on notice
Breach could be wider than the Singtel-owned telco Following a cyberattack, Optus is investigating the possible unauthorised access of current and former customers’ information. Optus immediately shut down the attack when discovered and is now working with the Australian Cyber Security Centre to mitigate any customer risks. The telco has…
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